Plan, create and launch successful YouTube advertising campaigns that focus on revenue, not brand awareness.
We've made YouTube work in multiple markets & languages.
In D2C e-commerce, leveraged to maximise ROAS & direct revenue.
Compared to reults generated with Google's best practice for YouTube ads.
Stop fully relying on Facebook (Meta), TikTok, and influencer marketing and start diversifying your acquisition channels to prevent being at the mercy of Facebook’s performance decline.
Explore a new channel to scale customer acquisition, without the headache of endlessly having to replace creatives (we spent €1M on a single creative).
Craft your very own modular YouTube ad creative that’s designed to achieve one thing: Revenue. Avoid the opportunity cost of not running creatives native to the platform.
Most Facebook ads are watched with sound off, with the average video playtime being 5-10 seconds. On YouTube, 95%+ ads are audible (according to Google) - meaning sound is turned on. A view on YouTube means a video has been watched for 30+ seconds.
This is why YouTube ads need to be part of your advertising strategy.
We built an efficient process that enables you to get started in just three steps.
Most brands fail at this step already: creating a native YouTube ad creative. Using a questionnaire and in-depth research, we'll outline the perfect hook, content, and call to action for your creative, so we’re able to produce a YouTube-native ad that generates revenue.
Ad creative script & templates
Within 3-4 weeks, we are testing creative variations, audiences and combinations thereof to find what scales. In most cases we already come close to the target ROAS we set before starting.
Winning creatives & audiences;
Reaching our ROAS-target
After we the winning creatives and audiences, we’re heading into the scaling phase. From there on, we’ll make sure you are steadily generating & increasing new customer revenue through YouTube.
New customer revenue at scale
Here is how YouTube compares to other channels, and why it's the better option.
Targeting based on intent or search data is a method that is native to Google and YouTube. That way, we can leverage a data about a user's search history to know when he/she is ready to buy.
Building high-quality retargeting audiences is 10x cheaper on YouTube compared to Facebook. For example, on Facebook, you often pay €1 - €2 per click, while on YouTube, we can retarget a pre-qualified audience who showed interest and watched your ad for 30 seconds (sound on) for as cheap as €0.05 - €0.10.
We're not into buzzwords. Our only focus is generating a return for you, and these people already appreciate that fact.
“I had the pleasure to work with Christian on multiple digital projects for NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing project where he paved the way for excellent results.“
“waterdrop® has massively scaled both in online revenue and general structure while having Christian as a Head of Online.“
“I had the pleasure to work with Christian on multiple digital projects for NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing project where he paved the way for excellent results.“
“Chris' brilliant out oft he box thinking combined with an amazing expertise in performance marketing, are critical success factors for every project.“
We're working hard to give you all the answers, as we believe that every brand should get YouTube working for themselves. Anything we've missed?
Yes, YouTube ads can work for both B2C and B2B, considering you have the basics right.
We don't recommend YouTube ads for e-commerce D2C businesses with less than €100.000 revenue per month and/or less than €1.000 marketing spend per day in other channels.
We recommend you to scale search, shopping and Facebook ads first, before starting out with YouTube.
The barrier to start YouTube ads is higher, due to production costs of creatives & a more extensive initial research & setup.
We found that many clients made this experience. There are a few major reasons why YouTube might not have worked for you.
First, the creative. You most likely used short form creatives (less than 2 minutes), potentially a TV commercial or ad creatives you ran on Facebook/Instagram. That's not the way to go. We have built a system that helps you structure YouTube ad creatives the right way.
Secondly, targeting. You can target broad, but it will not get you the ideal outcome. On YouTube, you have the chance to also target intent data (based on search queries happening on Google or YouTube), which you cannot do on any other push channel.
If you want to find out what was off with your first attempts specifically, click here to schedule a call.
YouTube is the second largest search engine after Google. Considering that fact, there is little to no chance that your customers aren't using YouTube or Google consistently.
We make sure you're up to date on your ROAS and ROI every week. With our weekly check-ins, performance calls, and regular updates via Loom, we make sure you never scratch your head about where your money is spent and what results we're reaping.
We recommend a minimum ad spend budget of €10.000 to €15.000 per month for the initial testing phase. That way, we can make sure we have enough flexibility to test, assess and scale from thereon.
As with all services, your input is expected during the onboarding, and following feedback phases. The actual hours invested heavily depend on how eagerly you want to be involved in scaling this channel, and how long it takes to create an initial ad creative you're happy with.
We are here to win and are giving everything to make YouTube ads work. Before we start, we will speak about expectations and will tell you honestly upfront, if we see potential to reach your set targets.
We always analyze and break down the performance and metrics for each step, to understand where to improve - creative (or, which part of the creative), audience or targeting, or landing page - and work to improve those.
The decision to invest in a new growth opportunity always comes with a certain risk. We are here to reduce it as much as possible.