Add YouTube Ads to your
growth strategy.
Plan, create and launch successful YouTube advertising campaigns that focus on revenue, not brand awareness.
Trusted by over 9+ growth teams at companies like:
We've made YouTube work in multiple markets & languages.
In D2C e-commerce, leveraged to maximise ROAS & direct revenue.
Compared to reults generated with Google's best practice for YouTube ads.
Getting YouTube ads to work on direct response is hard.
We make it a lot easier by applying a three-step
process that helped scale businesses in B2B & D2C, across eight markets.
Getting YouTube ads to work on direct response is hard.
We make it a lot easier by applying a three-step
process that helped reliably scale businesses
in B2B & D2C, across eight markets.
What you get:
A more robust acquisition channel
Stop fully relying on Facebook (Meta), TikTok, and influencer marketing and start diversifying your acquisition channels to prevent being at the mercy of Facebook’s performance decline.
An extra revenue-driving channel
Explore a new channel to scale customer acquisition, without the headache of endlessly having to replace creatives (we spent €1M on a single creative).
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A proven ad creative blueprint
Craft your very own modular YouTube ad creative that’s designed to achieve one thing: Revenue. Avoid the opportunity cost of not running creatives native to the platform.
A higher-quality audience
Most Facebook ads are watched with sound off, with the average video playtime being 5-10 seconds. On YouTube, 95%+ ads are audible (according to Google) - meaning sound is turned on. A view on YouTube means a video has been watched for 30+ seconds.
How YouTube compares
This is why YouTube ads need to be part of your advertising strategy.
Facebook / Instagram (Meta)
- lower average video playtime
- 50-100% lower avg. session duration and pages/session (Google Analytics)
- 85% of videos are watched without sound
- Building qualitative / pre-qualified retargeting audiences costs 10x more
TikTok
- lower average watch-time per video (2-3 seconds)
- 50-100% lower avg. session duration and pages/session (Google Analytics)
- less time to capture attention (see watch-time)
- Building qualitative / pre-qualified retargeting audiences costs 10x more
Influencer
- harder to scale / requires large teams
- heavily dependent on discounts codes
- higher content risk as influencers are responsible
- extreme overlap with Meta ads cause attribution problems
How we can help you scale
We built an efficient process that enables you to get started in just three steps.
STEP #1
Set up
Most brands fail at this step already: creating a native YouTube ad creative. Using a questionnaire and in-depth research, we'll outline the perfect hook, content, and call to action for your creative, so we’re able to produce a YouTube-native ad that generates revenue.
Output
Ad creative script & templates
STEP #2
High-Intensity Testing
Within 3-4 weeks, we are testing creative variations, audiences and combinations thereof to find what scales. In most cases we already come close to the target ROAS we set before starting.
Output
Winning creatives & audiences;
Reaching our ROAS-target
STEP #3
Scaled Acquisition
After we the winning creatives and audiences, we’re heading into the scaling phase. From there on, we’ll make sure you are steadily generating & increasing new customer revenue through YouTube.
Output
New customer revenue at scale
Why YouTube?
Here is how YouTube compares to other channels, and why it's the better option.
YouTube offers a variety of targeting options other socials don’t. You can target based on user intent, and layer all targeting options to pinpoint your ideal customers and/or be more specific in your messaging.
On Facebook 85% of users don’t listen to your videos, on YouTube, 95% do. This stronger user engagement makes YouTube the better advertising channel to generate new customer revenue across the board.
As a growth-leader, you know the pain of having to be on top of ad fatigue all the time. With YouTube, we’ve seen creatives surviving up to €1M in ad spend, while still generating significant revenue results. YouTube can out-scale every other social platform with less work.
Apple's IOS 14.5 Update made advertising relying on third-party data a thing of the past (you noticed it on Facebook). As the second-biggest search engine in the world, YouTube has a significant database of second-party data, enabling you to do advertising like the IOS update never happened.
Sell to customers when they’re ready to buy
Sell to customers when
they’re ready to buy
Targeting based on intent or search data is a method that is native to Google and YouTube. That way, we can leverage a data about a user's search history to know when he/she is ready to buy.
Build better retargeting audiences for less
Building high-quality retargeting audiences is 10x cheaper on YouTube compared to Facebook. For example, on Facebook, you often pay €1 - €2 per click, while on YouTube, we can retarget a pre-qualified audience who showed interest and watched your ad for 30 seconds (sound on) for as cheap as €0.05 - €0.10.
Is it really working?
We're not into buzzwords. Our only focus is generating a return for you, and these people already appreciate that fact.
“I had the pleasure to work with Christian on multiple digital projects for NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing project where he paved the way for excellent results.“
at SNOCKS
“waterdrop® has massively scaled both in online revenue and general structure while having Christian as a Head of Online.“
“I had the pleasure to work with Christian on multiple digital projects for NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing project where he paved the way for excellent results.“
“Chris' brilliant out oft he box thinking combined with an amazing expertise in performance marketing, are critical success factors for every project.“
Let's talk about how we can make YouTube work for you
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Frequently Asked Questions
We're working hard to give you all the answers, as we believe that every brand should get YouTube working for themselves. Anything we've missed?
Does YouTube work for every type of company?
Yes, YouTube ads can work for both B2C and B2B, considering you have the basics right.
We don't recommend YouTube ads for e-commerce D2C businesses with less than €100.000 revenue per month and/or less than €1.000 marketing spend per day in other channels.
We recommend you to scale search, shopping and Facebook ads first, before starting out with YouTube.
The barrier to start YouTube ads is higher, due to production costs of creatives & a more extensive initial research & setup.
What if we already tried YouTube, and it didn't work?
We found that many clients made this experience. There are a few major reasons why YouTube might not have worked for you.
First, the creative. You most likely used short form creatives (less than 2 minutes), potentially a TV commercial or ad creatives you ran on Facebook/Instagram. That's not the way to go. We have built a system that helps you structure YouTube ad creatives the right way.
Secondly, targeting. You can target broad, but it will not get you the ideal outcome. On YouTube, you have the chance to also target intent data (based on search queries happening on Google or YouTube), which you cannot do on any other push channel.
If you want to find out what was off with your first attempts specifically, click here to schedule a call.
What if our customers are not on YouTube?
YouTube is the second largest search engine after Google. Considering that fact, there is little to no chance that your customers aren't using YouTube or Google consistently.
How are you going about reporting?
We make sure you're up to date on your ROAS and ROI every week. With our weekly check-ins, performance calls, and regular updates via Loom, we make sure you never scratch your head about where your money is spent and what results we're reaping.
How much ad spend should we consider?
We recommend a minimum ad spend budget of €10.000 to €15.000 per month for the initial testing phase. That way, we can make sure we have enough flexibility to test, assess and scale from thereon.
How much time do I need to invest?
As with all services, your input is expected during the onboarding, and following feedback phases. The actual hours invested heavily depend on how eagerly you want to be involved in scaling this channel, and how long it takes to create an initial ad creative you're happy with.
What if it doesn't work?
We are here to win and are giving everything to make YouTube ads work. Before we start, we will speak about expectations and will tell you honestly upfront, if we see potential to reach your set targets.
We always analyze and break down the performance and metrics for each step, to understand where to improve - creative (or, which part of the creative), audience or targeting, or landing page - and work to improve those.
The decision to invest in a new growth opportunity always comes with a certain risk. We are here to reduce it as much as possible.