Hey 👋 I'm Chris.

Ecommerce owner and investor with 15+ years experience. Co-founder at Forwrd Agency.

Built & grew D2C for waterdrop from $5 to $100 million revenue in 3 years.

Fractional CMO for 7-9 D2C brands from jewellery to pet food, apparel, beauty and supplements.

I sharing insights on LinkedIn (10k+ followers), and through my newsletter (700+ subscribers).

Trusted by 30+ companies

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Getting YouTube ads to work on direct response is hard. We make it a lot easier by applying a 3-step process that helps businesses in B2B & D2C generate $115+ million a year in revenue.

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We develop data-driven ad concepts through deep research, transform the results into high-performing ad creatives, and expertly manage campaigns for maximum ROI.

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$115 million revenue a year for brands like